Which luxury brands will sign the BTS boys next?

This year’s fashion season kicked off with major announcements of the band members’ official partnerships with the biggest brands, from French fashion house Dior to Italian maison Valentino.

It’s led fans – ARMYs and the fashion-inclined alike – to predict the likely next move of several other luxury labels, should they forge official partnerships with the remaining band members. It’s tough to guess, as BTS has rocked countless designer looks since forever (in case you didn’t know, the boys partnered with Louis Vuitton in 2021), and there are other factors to take note of, too, from brands currently on a low profile following some issues, to brands with existing partnerships with other Korean stars.

Fashion fans broke into a frenzy on January 16, when Dior made the official announcement of naming BTS’ Jimin, or Park Ji-min, 27, its global ambassador. Adding to the buzz was W Korea’s launch of the K-pop star as its cover star, clad in multiple Dior looks.

The buzz hadn’t slowed down yet for BTS fans, but the following day, fashion newsrooms made headlines again – this time, with the announcement of Suga, whose real name is Min Yoon-gi, 29, as the new brand ambassador for Valentino. He also attended the Italian fashion house’s haute couture show in Paris, via Koreaboo.

Read more at South China Morning Post