On 27 March, global lifestyle brand Calvin Klein released a cryptic teaser seemingly hinting at their newest recruit. Fans were quick to identify that the model in the teaser video was none other than the golden maknae.

Even ahead of the teaser drop, fans were quick to trend #JUNGKOOKxCALVINKLEIN on Twitter in support of what seems to be Jungkook's exciting upcoming endeavor with the brand.

The likes of K-pop stars Mark Tuan of GOT7 and Jennie of BLACKPINK, as well as actor Michael B. Jordan have starred in the brand's campaigns.

Earlier this year, fellow BTS members have announced ambassadorship with or been affiliated with various fashion houses — Jimin for Dior, j-hope for Louis Vuitton, RM with Bottega Veneta, V with Celine, and SUGA for Valentino.

Stay tuned to this space for more updates.