Jin Makes It Official With Gucci: ARMY’s Prediction Comes True

Since BTS‘s Jin was discharged from his mandatory military service, ARMYs have speculated that he was already receiving offers from brands.




Ahead of his enlistment, Jin was the ambassador for Jin Ramen. Previously, he was the ambassador for many other name brands as a member of BTS, including Louis Vuitton and Samsung Galaxy.

One of the brands ARMYs suspected Jin might be a new ambassador for was the Italian luxury fashion house Gucci. The brand previously sent him gifts, and he has been spotted wearing items from the brand, too.




Now, Gucci has officially announced Jin as the brand’s latest global ambassador in a Women’s Wear Daily exclusive. Reportedly, Jin praised Gucci Creative Director Sabato De Sarno, saying the brand is “iconic” with “a long-standing heritage and modernity. It is meaningful and thrilling to be a part of such a house.”

Creative director Sabato De Sarno said Jin’s “warm and kind personality is truly magnetic, and his style is simply unique. He is a generous and extraordinary artist who is able to move people with his music, which makes us even more honored to share this journey with him.”

— WWD

Gucci’s relationship with South Korea has strengthened in recent years. Previously, EXO‘s Kai was an ambassador. Currently, NewJeans‘ Hanni, Lee Jung Jae, Park Gyu Young, and Jay Park are also ambassadors alongside Jin. On October 15, the brand will launch its Gucci Cultural Month initiative in Seoul, aiming “to pay tribute to the heritage of Korean culture by spotlighting the work of personalities who have elevated local arts to global scale through various mediums.”

The project will see the involvement of four world-renowned talents, including conceptual artist Kimsooja, filmmaker Chan Wook Park, contemporary dancer Eun Me Ahn and pianist Seong Jin Cho. The event will celebrate their contributions through photography, videos, exhibitions, special performances and cultural lectures.

— WWD

The news of Jin’s ambassadorship might be unexpected for some, as V had long been nicknamed “Gucci boy,” while Jin was associated with Thom Browne. Yet, Jin has sported Gucci in the past, proving himself as a perfect choice to represent the brand’s fashion.

Additionally, Jin is known to be an avid tennis lover. Gucci has a tennis collection, so it’s a good fit for the idol.

We look forward to seeing more of Jin as he accepts such opportunities!

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