K-pop sensation Jin, a member of the globally renowned group BTS, has made headlines again, this time as the new brand ambassador for Laneige, a popular South Korean beauty brand. The announcement came via Laneige’s official Instagram, which celebrated Jin’s remarkable influence, stating, “Our newest global ambassador has topped charts & stolen the hearts of millions worldwide ❤️😊.”
Known for his striking presence both on stage and in fashion, Jin has established himself as a prominent figure in the luxury brand landscape. His association with Laneige adds to a growing list of prestigious brands he represents.
Laneige, established in 1994 by Amore Pacific, is celebrated for its innovative skincare and cosmetics products. Following the announcement, Laneige Japan teased the collaboration on social media, with fans quickly recognizing Jin as the face of the brand.
As anticipation builds for upcoming campaigns, fans can expect to see Jin embodying Laneige’s commitment to beauty and self-care, solidifying his role as a major influencer in both the music and beauty industries.