Dior Men Unveils Campaign With BTS’ Jimin

BTS member and Dior global ambassador Jimin is the face of the spring 2024 Dior Men campaign, slated to drop Tuesday.

It is the first for the South Korean singer, dancer and songwriter since he was revealed as global ambassador for the French luxury house in January.

In the spring 2024 images, shot by Alasdair McLellan, visuals swing between graphic black-and-white shots with Jimin in a streamlined suit or a preppy sweater and zippered shirt and color images set in a grassy forest knoll, where he wears a light blue twisted turtleneck sweater with a backpack in the Diamond CD rhomboid motif, or a navy suit adorned with brooches evoking ceremonial insignia with Dior emblems.

Kim Jones said he was “lucky to meet Jimin many years ago” when he arrived as artistic director of ready-to-wear and accessory collections at Dior Men, recalling how they “always talked about clothing together.”

“I’ve seen the rise and rise of Jimin. He has an amazing style and character that’s why I wanted to have him for the campaign,” the designer continued.

BTS’ relationship with the French luxury house dates back to 2019, when Jones designed stage outfits for their “Love Yourself: Speak Yourself” world tour.

The Dior Men ad campaign featuring Jimin is set to break on Tuesday in print. It was art directed by Ronnie Cooke Newhouse and styled by Ellie Grace Cumming. Makeup was by Dior’s creative and image director Peter Philipps and hair by Benjamin Muller.