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BTS’ Jung Kook is officially the face of Calvin Klein! The South Korean singer-songwriter, record producer, and dancer joins Calvin Klein as the newest global ambassador. But let’s be real… Fans made their theories and saw it coming shortly after the global head of creative Cédric Murac followed him on Instagram (back when he had Instagram). We knew it was going to happen, we were just waiting for the official announcement (and pictures, let’s be honest).
He makes his debut for the brand in a new campaign wearing the brand’s Spring 2023 collections. Shot by Park Jong Ha, the campaign captures him in new styles, including the 90s Straight denim and Body Jeans, Relaxed Fit Denim Shirt, Oversized Denim Jacket and Relaxed Fit Standard Logo Crewneck Tee.
On this announcement, Jung Kook shares “I have been a fan of Calvin Klein for a long time, and I’m thrilled to be their newest global ambassador. This partnership is very special, as Calvin Klein’s heritage and brand values resonate with me. My music is how I communicate with my fans around the world, and I see this partnership as an opportunity to connect with them in a new way. I’m incredibly excited for people to see a new side of me in this first campaign for the brand.”
In an exclusive interview with ELLE Singapore, Jung Kook talks about his latest creative inspirations, where he feels most comfortable, and what boldness means to him.
When did you first hear of Calvin Klein? What was your first impression of the brand and how has that changed since?
I don’t exactly remember when was the first time I heard of Calvin Klein, but it was after I moved to Seoul. At that time, I wasn’t familiar with many designer brands, but I knew Calvin Klein mostly for their signature underwear. Since then, it’s always been my favourite brand that I wear all the time.
How would you describe Calvin Klein? What Calvin Klein items do you wear on a daily basis?
I would say Calvin Klein is “one of my closest friends.” I do wear Calvin Klein underwear on a daily basis, and I can’t even pick one particular item as I just have so many. Actually, it was my first time wearing essential items from Calvin Klein Jeans when I was shooting the brand’s Spring 2023 campaign, and I loved them. It’s a new look for me, but I feel comfortable and confident that I think I would wear them a lot.
What has inspired you creatively recently?
I don’t think I have any specific inspirations lately, but usually, I get inspired by people who are good at what they do—like artists who make killing music, for instance—or people whom I respect.
What’s a place where you feel most comfortable being yourself?
Home is where I feel most comfortable and being myself. Like the feeling you get when you are wearing Calvin Klein underwear! (laughs)
What does boldness mean to you? What makes you feel bold?
To me, boldness is like energy that comes from a powerful desire for something. I’m normally not a bold type, but when I get drawn into something I want or like, I suddenly become a different person.
What does it mean for you to join Calvin Klein as a global ambassador?
I’m very happy to be the face of Calvin Klein Jeans and Calvin Klein Underwear. Calvin Klein has always been my favourite brand. Regardless of ambassadorship, I would wear the brand for its unquestionable quality and timeless designs. My Calvins elevate my everyday.
